What We're Reading 2-16-2011

What We're Reading

Environmental Leader:  U.K. Launches Anti-Greenwashing Guide

U.K. government has launched a toolkit to help companies avoid greenwashing.
The Department for Environment, Food and Rural Affairs (Defra) today published the Green Claims Guidance, updating previous guidelines released in 2003, BusinessGreen reports.


Morning Star:  Justice Department Wants Public Release Of Tobacco Warning Statements

The Justice Department plans to ask a federal judge to make public the proposed statements the government wants tobacco companies to publish about the dangers of their products.


FTC.gov:  FTC Approves Final Order Settling Charges That Dannon Made Deceptive Claims for Activia Yogurt and DanActive Dairy Drink

Following a public comment period, the Federal Trade Commission finalized the Order settling charges that The Dannon Company, Inc. exaggerated the health benefits of its Activia yogurt and DanActive dairy drink, two popular products that contain beneficial bacteria known as probiotics.


ClickZ:  Mozilla Rolls Out Do-Not-Track Feature in Firefox 4

Mozilla has launched a do-not-track feature in the fourth version of its popular Firefox browser, following calls from the FTC that consumers be given "comprehensive" tools to opt out of online tracking for purposes such as behavioral advertising.


Star Tribune:  General Mills prevails in use of claim 'Now Even Better'

Campbell Soup had challenged claims about Progresso Light soup.

A national advertising self-regulatory group said Wednesday that Golden Valley-based General Mills Inc. can support the "Now Even Better" claim for reformulated varieties of its Progresso Light soup -- a claim challenged by archrival Campbell Soup Co.

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