What We're Reading 2-1-11
Mediapost: ANA Asks Marketers To Comply With Self-Regulatory Privacy Standards
Faced with federal regulators' calls for a do-not-track mechanism as well as the threat of new legislation, the Association of National Advertisers on Tuesday asked marketers to follow the industry's self-regulatory guidelines for online behavioral targeting.
Mediapost: GAO: FDA Needs More Probe Power Re Certain Claims
A new study from the U.S. Government Accountability Office concludes that the Food and Drug Administration needs expanded authority to investigate "structure/function" claims on food labels -- specifically, the ability to compel companies to turn over the evidence they have used to substantiate such claims' scientific validity.
Excite News: Facebook reaches German privacy deal
Facebook said Monday it has reached a deal with German data protection officials in a dispute over unsolicited invitations sent to non-members of the social networking site through its "Friend Finder" feature.
Yahoo Finance: Alcohol industry grapples with nutrition labeling
Alcohol by the numbers: Some in the industry want nutrition labels on bottles
Pick up just about any beverage on store shelves and on the back of the packaging you'll find a numerical rundown of calories, carbs, etc.
Unless, that is, the beverage is alcohol.
