What We're Reading 1/25/2011
BNA: Extended Auto Warranties Robocaller Is Barred Permanently from Telemarketing
After repeated offenses, a robocaller stipulates to a permanent ban from telemarketing and from making false or misleading representations while selling any goods or services, according to a consent judgment entered in the U.S. District Court for the Southern District of Florida (FTC v. Khalilian, S.D. Fla., No. 10-21788, 1/6/11).
FTC.gov: FTC Settlement Ends "Tested Green" Certifications That Were Neither Tested Nor Green
Company Allegedly Charged Up To $549.95 for Worthless Environmental Labels
The Federal Trade Commission reached an agreement that will put an end to the deceptive tactics of a company that allegedly sold worthless environmental certifications for hundreds of dollars, and falsely told more than 100 customers that its certifications were endorsed by two independent firms – which it actually owned. The FTC settlement bars Tested Green and its owner Jeremy Ryan Claeys from making misrepresentations when selling any product.
Hoping to ward off government regulation, the online advertising industry's self-regulatory privacy program is picking up steam.
And it’s iPhone users who are the most voracious mobile e-mail readers.
One out of every five marketing e-mails a retailer sends is opened on a mobile device, shows a new study of millions of e-mail messages from direct digital marketing firm Knotice. Users of the iPhone represented the most avid mobile e-mail readers. And mobile readers typically view their messages early in the morning or late at night, the study finds.
Mediapost: Blogs Drive Beauty Product Purchases
Despite increasingly close ties between brands and bloggers, many have asked whether such partnerships bear financial fruit. The answer, according to women's media network BlogHer, is a resounding 'Yes!'
