What We're Reading 11/30/2010

What We're Reading

Excite News:  Feds propose graphic cigarette warning labels

Corpses, cancer patients and diseased lungs: These are some of the images the federal government plans for larger, graphic warning labels that will take up half of each cigarette package.

 

NY Times:  F.C.C. Investigates Google Street View

The Federal Communications Commission said Wednesday that it was investigating whether Google had violated laws when it collected Wi-Fi data as part of its Street View photo project.

 

MediaPost:  Forrester: Privacy Concerns, Saturation Slowing Social Media Growth

While its long-term impact remains unclear, social media-related privacy concerns increased among all age demographics over the past year, according to new research from Forrester. No doubt, "this concern is altering behaviors," said Forrester analyst and report author Augie Ray.

 

Adweek:  More Videos Ads, More User Acceptance Folks are showing grudging acceptance of such interruptions

There are not only more online video ads being shown, but users are showing grudging acceptance of such interruptions.

 

BNA:  FTC Convinces Court to Halt International Robocall Ring

An international robocall ring that the allegedly defrauded nearly 13,000 consumers out of almost $13 million must cease operations and will suffer a freeze of its assets pending trial, according to a temporary restraining order entered by the U.S. District Court for the Northern District of Illinois (FTC v. Direct Financial Management Inc., N.D. Ill., No. 10C 7194, 11/8/10).

The Online Behavioral Advertising Debate Heats Up in D.C.

A draft Commerce Department report being reviewed by the White House that recommends the creation of a privacy policy office and passage of legislation that establishes "a baseline privacy framework" was leaked yesterday and is proliferating as we speak (or write). In all, the report makes 10 recommendations and poses dozens of questions on many of the proposals. The department plans to seek formal comment on the questions in a separate Federal Register notice.

The 54-page draft document, entitled "Privacy and Information Innovation: A Dynamic Privacy Framework for the Internet Age," is the work of Commerce’s Internet Policy Task Force. The Task Force held more than six months of consultations, issued a notice of inquiry in April 2010, and held a symposium in May. The document is expected to be released in the coming weeks. The Task Force is a joint effort of the Office of Commerce Secretary Gary Locke, the National Telecommunications and Information Administration, the International Trade Administration, and the National Institute of Standards and Technology.

Recently, the Obama administration created a federal interagency panel to work on privacy and Internet policy. It is chaired by Commerce General Counsel Cameron Kerry and Assistant Attorney General Christopher Schroeder.

The report seeks to demonstrate that a compelling need exists "to provide additional guidance to businesses, to establish a baseline privacy framework to afford protection for consumers, and to clarify the U.S. approach to privacy to our trading partners – all without compromising the current framework’s ability to accommodate new technologies."

However, several industry groups, like broadband industry providers, have staunchly opposed any legislation, recommending in its stead that online privacy protections be pursued through self-regulation, industry standards, and best practices.

The Commerce's report said that baseline legislation should be "built on an expanded set of Fair Information Practice Principles (FIPPs). Widespread adoption of comprehensive FIPPs is essential to achieving the goals we have set for the Dynamic Privacy Policy Framework. Widespread adoption of FIPPs would protect privacy interests in data that currently receive little or no statutory privacy protection. Also, given the flexibility inherent in the individual principles, a FIPPs baseline would help ensure consumer privacy protection as new technologies emerge. Finally, the FIPPs-based framework that we envision would allow companies to direct resources to the principles that matter most for protecting privacy in a particular technological, business, or social context. Legislation would authoritatively establish a FIPPs-based framework, but action by industry, civil society, the Executive Branch, and enforcement agencies can also help this framework take hold." It asks whether the Federal Trade Commission should be given authority to impose rules implementing the privacy principles adopted by Congress.

As for other congressional action, the report said that lawmakers "should pass a data breach law for electronic records that includes notification provisions, encourages companies to implement strict data security protocols, and allows states to build upon the law in limited ways. The law should track the effective protections that have emerged from state security breach notification laws and permit enforcement by state authorities." And while it called for "baseline" privacy legislation, the report said that such a measure "should not preempt the strong sectoral laws that already provide important protections to Americans, but rather should act in concert with these protections."

In addition, the document said that "[a]ny federal law or regulation should seek to balance the desire to create uniformity and predictability across state jurisdictions with the desire to permit states the freedom to protect consumers and to regulate new concerns that arise from emerging technologies when federal law lags behind privacy issues created by a rapidly changing technological environment." Among the questions posed is whether state attorneys general should be given the authority to enforce national legislation.

The report also called on the Obama administration to "review the Electronic Communications Privacy Act (ECPA), paying particular attention to assuring strong privacy protection in cloud computing and location-based services. The goal of this effort should be to ensure that, as technology and market conditions change, the ECPA continues to provide a fair balance between individuals' expectations of privacy and the legitimate needs of law enforcement to gather the information it needs to keep us safe."

Regarding the privacy policy office (PPO), the Task Force has suggested that it could either be housed within Commerce or in the Executive Office of the President. The office would not have enforcement authority. As both a convener of diverse stakeholders and a center of Executive Branch privacy policy expertise, the PPO would work with the FTC in leading efforts to develop voluntary but enforceable codes of conduct. Voluntary principles developed through this process would be enforceable by the Federal Trade Commission and would serve as a safe harbor for companies facing complaints about their privacy practices.

We will certainly report on more developments with respect to this topic, as these leaks turn into babbling brooks and streams of information.

Network Clearance Top Ten Tips

From time to time I like to advise clients on simple things they can do to help facilitate the network clearance process.

Below is a list of helpful tips advertisers and agencies should keep in mind when clearing commercials with the networks:

  1. Be sure to send supporting documents (e.g. claim substantiation, product labeling, date of national distribution, etc.) in one packet whenever possible. The network editors prefer to review all supporting documents at once rather than in piecemeal. This also helps expedite the clearance process.
     
  2. Be sure to include scripts when clearing rough-cuts. The editors need to see the copy when reviewing rough-cuts.
     
  3. Ensure final commercials are properly slated with an ISCI/Ad ID Code.
     
  4. Be sure to clear :15 second versions of approved :30 second spots.
     
  5. Be sure to send standard (SD) versions of final commercials for final network approval.
     
  6. Be sure to send large media files for clearance via links to FTP sites, not as zip files.
     
  7. Be sure to clear "non-new" versions of approved "new" spots.
     
  8. Avoid sending compressed video files for clearance via e-mail. While they may be easier to e-mail, they are usually poorer quality, thus making supers difficult to read. It's best to send a link to an FTP site where a large video file can be downloaded and viewed.
     
  9. Ensure as-produced scripts contain the advertiser, product, commercial title, ISCI/Ad Id Code, length and date. They should also contain all supers appearing in the commercial.
     
  10. When in doubt, ask questions. This can save a lot of time and effort down the road.

Marilyn Colaninno is Director of Rights and Clearances for Reed Smith and is responsible for clearing commercials for the firm’s many clients in the advertising industry. If you have specific questions, please contact Marilyn directly at 212-549-0347 or at mcolaninno@reedsmith.com.

What We're Reading 11/15/2010

What We're Reading

New domain names near milestone - After five years of debate, ICANN to issue 'final' rules for applicants

Internet policymakers appear to be in the home stretch on a controversial plan to add hundreds of new domain name extensions -- such as .nyc, .africa and .sport -- that could forever alter the e-commerce landscape.

 

First Online Retailers Get Civil Penalties For Violating FTC's Appliance Labeling Rule

Three online retailers will pay a total of $400,000 in civil penalties for failing to provide, in violation of the Appliance Labeling Rule, EnergyGuide information on their websites, according to three proposed Federal Trade Commission consent orders (In re Abt Electronics, Inc., FTC, FTC File No. 1023038, 11/1/10; In re Pinnacle Marketing Group, Corp., FTC, File No. 1023038, 11/1/10; In re P.C. Richard & Son, Inc., FTC, File No. 1023039, 11/1/10).

 

Michigan Bans Caffeine-Laced Alcohol Drinks

Michigan has joined Utah in banning the sale of alcohol drinks infused with caffeine and other stimulants.

 

Stage Set for Showdown on Online Privacy

WASHINGTON — After “do not call” lists became popular, more than 90 percent of people who signed up reported fewer annoying telemarketing calls. Now, privacy advocates are pushing for a similar “do not track” feature that would let Internet users tell Web sites to stop surreptitiously tracking their online habits and collecting clues about age, salary, health, location and leisure activities.

 

Internet firms must be accountable for data: execs

Internet companies need to be more accountable for the mass of personal data collected from users to guard against cybercrime, industry executives said on Tuesday.

 

School nutrition bill could be revived in Congress

First lady Michelle Obama's campaign for healthier school lunches could be revived in Congress after two key Democrats said they will drop opposition to using funding from food stamps to pay for it.

What We're Reading 11/08/2010

What We're Reading

BNA:  Credit Repair Firm Must Cease False Claims, Up-Front Fee Charges

A credit repair organization is ordered by the U.S. District Court for the Middle District of Florida to halt making any false claim and charging up-front fees to its customers (FTC v. Nationwide Credit Services, Inc., M.D. Fla., No. 3:08-CV-1000-J-25TEM, 10/13/10).

 

BNA:  Court Halts Deceptive Timeshare Reseller FTC Says Conned Consumers Out of Millions

The U.S. District Court for the Southern District of Florida issued a temporary restraining order against a timeshare reselling operation that “allegedly defrauded consumers nationwide out of millions of dollars,” the Federal Trade Commission announced on Oct. 29 (FTC v. Timeshare Mega Media and Marketing Group, Inc., S.D. Fla., No. 0:10-cv-62000-WJZ, 10/20/10).

 

Smart Blog on Social Media:  Online privacy is shaping up as a bipartisan issue

In the midst of the fallout from Tuesday’s midterm elections, a Massachusetts Democrat and a Texas Republican issued a joint release declaring their desire to protect consumers from online data privacy violations. Reps. Joe Barton, R-Texas, and Edward Markey, D-Mass., are co-chairmen of the House Bi-Partisan Privacy Caucus, and on Wednesday they acknowledged responses to their inquires made to Facebook regarding online privacy breaches.

 

Excite News:  EU wants tighter online privacy

The European Union wants companies like Google Inc. or Facebook Inc. to give people more control over how their online habits are tracked, requirements that could crimp Internet firms' ability to target advertising.