What We're Reading 10/4/2010
Environmental Leader: 83% of U.S. Consumers Want More Products, Services Related to Cause Marketing
Eighty-three percent of U.S. consumers want more of the products, services and retailers they use to benefit causes, according to the new 2010 Cone Cause Evolution Study. The report also finds that 41 percent of consumers have purchased a product in the past year because it was associated with a social or environmental cause (41 percent), a two-fold increase since Cone first began benchmarking cause marketing in 1993.
Law.com: POM Sues FTC Over Advertising Rules
Juice maker POM Wonderful has filed suit against the Federal Trade Commission in the U.S. District Court for the District of Columbia, claiming the agency has created a new standard for the evaluation of deceptive advertising that tramples the company's free speech rights.
The Boston Globe: City may curb sales of sugary beverages
Health idea involves municipal buildings
First, it was smoking in restaurants and bars. Then, artery-clogging trans fat in fast food joints and bakeries. Now, Boston health regulators have their crosshairs fixed on soft drinks and other sugar-sweetened beverages sold in city buildings.
People in ad agencies are sensitive to the possibility that consumers will be annoyed by their handiwork. They may pay less heed to the peril that ads will leave the audience perplexed. As we see in an AdweekMedia/Harris Poll, significant numbers of viewers find TV commercials confusing at least some of the time.
Broadcasting & Cable: PTC Shifts '$#*! My Dad Says' Campaign to Local Stations
Focuses on "grassroots activists"
The Parents Television Council is taking its campaign against CBS's new show, $#*! My Dad Says, to the local level. It had been targeting national advertisers--a spokesperson said it has contacted over 300 advertisers--but said Tuesday that it would shift the campaign to "grassroots activists" who will " take their concerns directly to their hometown CBS affiliates and each affiliate's local advertisers."
