What We're Reading 10/21/2010
NY Times: Code That Tracks Users’ Browsing Prompts Lawsuits
Sandra Person Burns used to love browsing and shopping online. Until she realized she was being tracked by software on her computer that she thought she had erased.
Ms. Person Burns, 67, a retired health care executive who lives in Jackson, Miss., said she is wary of online shopping: “Instead of going to Amazon, I’m going to the local bookstore.”
Adweek: Do TV Spots Work in Web Video?
The answer is yes, but online-specific creative also has its place
A common knock on the Web video industry is that it needs to move beyond repurposed TV spots, often shown as pre-rolls before content begins.
But new research from Dynamic Logic finds that such units perform just as well as video ads created specifically for the medium when it comes to several brand attributes.
New Network Will Enhance Enforcement, Help to Protect Consumers’ Privacy
The Federal Trade Commission and privacy enforcement authorities from 11 countries around the world recently launched the Global Privacy Enforcement Network (GPEN), a new network that promotes information sharing and international assistance in enforcement of privacy laws. Today the network unveiled GPEN’s public website, www.privacyenforcement.net. The new website is designed to promote public awareness of the network.
BNA: FTC's Proposed Rule Would Bar Deceptive Mortgage Advertisements
A proposed rule to prohibit all material misrepresentations in consumer mortgage advertising would “further strengthen” the Federal Trade Commission's “longstanding enforcement program aimed at preventing deceptive mortgage advertising,” according to a Sept. 22 statement by the agency.
Medical Devices Today: Device Center Increases Advertising/Promotion Enforcement Staff
FDA's device center will increase its focus on advertising and promotion enforcement efforts, as well as policy development, with recently expanded staff resources.
Last month, CDRH's Office of Compliance increased the size of its device advertising and promotion policy group from one person to three, FDA Regulatory Counsel Deborah Wolf reported Sept. 20 at the Food and Drug Law Institute's Advertising and Promotion Conference in Washington, D.C.
