What We're Reading 9/8/2010
Broadcasting & Cable: FCC Appeals Fox Indecency Ruling
Says court's decision makes coming up with new enforcement policy a "seeming impossibility"
The FCC, with the backing of the Justice Department, has appealed a Second Circuit's Court of Appeals decision that its indecency enforcement policy is unconstitutionally vague, saying the ruling was unnecessarily broad and made coming up with a new indecency enforcement policy that would pass muster with the courts a "seeming impossibility."
BNA: Italian Agency Questions Substantiation of Ad Claim
In what is portrayed as part of a broader crackdown on unsubstantiated medical claims, officials of Italy's Autorita Garante della Concorrenza e del Mercato disclosed on Aug. 23 that the makers of the “Power Balance” bracelet have 15 days to provide the scientific documentation to prove the medical benefits of their advertising claims.
NY Times: Charges Settled Over Fake Reviews on iTunes
Discerning Internet users know that glowing online reviews of things like books or restaurants cannot always be trusted. But federal regulators are serving notice that if you stand to gain financially from the review you are writing, you should be upfront about it.
Brandchannel: Celebrities Strike Endorsement Deals in China
As the Chinese economy evolves, brand marketers there seem to be following in the footsteps of other global brands in applying tried and true techniques, such as using celebrities. What's different, though, is that upstart Chinese brands are importing foreign celebrities to pitch local products to Chinese consumers.
Environmental Leader: EPA Proposes Fuel Economy Stickers
Beginning in 2012, new labels will help end the confusion caused by a new generation of electric and hybrid cars, fastcodesign.com reports.
The U.S. Environmental Protection Agency and the Department of Transportation on Monday released two proposed window stickers designed to make it easier for consumers to compare vehicles.
