What We're Reading 8/2/2010
Reuters: Half of social networkers worried about privacy: poll
Half of Americans who have a profile on social networking sites such as Facebook and MySpace are worried about their privacy, according to a new poll.
MediaPost: Story Study: Drug Ads Educate, Inform
Those warnings of all the side effects that can arise from prescription medication may be distracting, but they seem to be doing their job of making consumers feel they're getting a fair and balanced picture of the product's benefits and risks.
FTC.gov: FTC Joins New Asia-Pacific Multinational Network of Privacy Enforcement Authorities
APEC Cross-Border Cooperation Will Help Protect Consumers’ Privacy
Advancing its mission to protect consumers’ privacy as their data moves across borders, the Federal Trade Commission has joined an agreement with privacy enforcement authorities from other member economies of the Asia Pacific Economic Cooperation forum. The agreement provides a framework for agencies from different APEC member economies to help each other with enforcement investigations. It also enhances information sharing among these agencies.
MediaPost: IAB: New Privacy Regulation Proposal In House Is 'Mixed Bag'
Privacy legislation introduced on Monday by Rep. Bobby Rush (D-Ill.), chairman of the consumer protection subcommittee, is a "mixed bag" for the online ad industry, says Interactive Advertising Bureau Vice President of Public Policy Mike Zaneis.
MediaPost: DoubleVerify Launches Fraud Detection Lab
Digital media-verification company DoubleVerify on Wednesday debuted a research arm to uncover fraudulent sites, as well as malware, spyware, adware and other forms of fraudulent online ads. The Advertising Fraud Detection Lab will investigate ad fraud in real-time and raise awareness of deceptive scams taking place online.
