What We're Reading 8/10/2010

LA Times: Lawmakers grill Internet firms over privacy protection
After a string of online privacy problems this year, legislators grilled Google Inc., Apple Inc., Facebook and others on Tuesday, seeking assurance that user information will be protected in the future.
Excite News: Chicken producers debate 'natural' label
A disagreement among poultry producers about whether chicken injected with salt, water and other ingredients can be promoted as "natural" has prompted federal officials to consider changing labeling guidelines.
Reuters: Google changes trademark ad policy in Europe
Google is set to allow advertisers in Europe to use rivals' trademarks when bidding for online ads in a move that will prevent big brand owners from controlling which ads appear during users' searches.