What We're Reading 6/29/2010
Google News: World Cup officials: Women were dressed to shill
More than 30 women showed up at the Netherlands-Denmark match wearing orange mini-dresses emblazoned with the name of a Dutch brewery — earning them a red card from World Cup officials who acted to quash what they called an ambush marketing scam.
InformationWeek: 75% Of U.S. Households Use Social Networking
A Nielsen study shows Internet users spent an average of more than 6 hours a month on sites such as Facebook, MySpace, and Twitter during May.
U.S. consumers are spending more time online -- and devoting a growing percentage of those hours to social networking sites -- a trend expected to create a surge in spending on advertising to this audience.
Environmental Leader: Marcal Adds Environmental Facts Panel on Paper Goods Packaging
Marcal Manufacturing claims to be the first U.S. paper goods brand to add an environmental facts panel on its packaging. The manufacturer of 100 percent recycled paper now highlights environmental data critical to its products manufacturing process on every Marcal Small Steps package.
FTC.gov: Coming in 2011: New Labels for Light Bulb Packaging
Labels Will Emphasize Lumens, Not Watts, as a Measure of Bulb Brightness
Starting in mid-2011, the Federal Trade Commission announced today, consumers shopping for light bulbs will notice new labeling on packaging designed to help them choose among the different types of bulbs on the market – traditional incandescent bulbs, and newer high-efficiency compact fluorescent (CFL) and light-emitting diode (LED) bulbs. The new labels will enable consumers to save money by selecting the most efficient bulbs that best fit their lighting needs.
CNET: FTC says current privacy laws aren't working
A U.S. Federal Trade Commission representative delivered a stern indictment of current privacy laws on Monday, saying they fail to protect American consumers and instead place too much of a "burden" on them.
