What We're Reading 06/22/2010

What We're Reading

MediaPost:  Ad Groups File Brief In Tobacco Act Appeal

Citing wide-ranging implications for commercial free speech rights under the First Amendment, the Association of National Advertisers (ANA), the American Association of Advertising Agencies and the American Advertising Federation have filed a "friends of the court" brief in support of tobacco companies appealing a lower-court ruling that upheld the constitutionality of most of the regulations in the Family Smoking Prevention and Tobacco Control Act of 2009.


MediaPost:  Zogby Poll: Web Users Troubled By Behavioral Targeting 

The vast majority of U.S. residents are concerned about online tracking and ad targeting, according to a new Zogby International poll commissioned by telecom consultant Scott Cleland.



Environmental Leader:  Burt’s Bees, Whole Foods Perceived as Greenest US Brands

A global study on consumer perceptions of green brands and corporate environmental behavior reveals global differences about their top environmental concerns. A key finding shows that while climate change is important across most countries, 30 percent of Brazilians and 26 percent of Indians cite deforestation as the top issue, and in Australia, 68 percent of consumers say it’s important that companies manage water efficiently.


Tech Daily Dose:  Panel Backs Bill Targeting Misleading Online Tactics

The Senate Commerce Committee approved three bills Wednesday aimed at curbing texting and cell phone use while driving, loud television commercials and misleading online marketing tactics.



FTC:  At FTC's Request, Court Halts Massive Robocall Operation

Firm Delivered Tens of Millions of Prerecorded Calls and Used Offshore Shell Company

The Federal Trade Commission’s work to stop deceptive pre-recorded “robocalls” took another step forward today as a federal court halted a major telemarketing operation that made millions of illegal phone calls pitching worthless extended auto warranties and credit card interest rate-reduction programs. At the request of the FTC, a federal court judge in Chicago has entered an order stopping the operation’s calls, temporarily freezing its assets, and appointing a receiver to take control of the operation.

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