What We're Reading 05/24/2010
Environmental Leader: Renault Ad Banned Over Misleading Green Claims
An advertisement from Renault has been found to be misleading by the Advertising Standards Authority.
According to the UK watchdog, an ad for electric vehicles claimed “the well-to-wheel efficiency of a Renault Fluence Z.E. will help reduce CO2 emissions by at least 90% compared to a current Diesel model.”
Tech Daily Dose: First Internationalized Domain Names Go Live
The nonprofit group that manages the Internet's address system announced Thursday that the first non-Latin character domain names went live allowing those who speak Arabic to write some Internet addresses in their native language characters.
Ad Week: Consumers Want Companies to Mind Their Health
Consumers have come to believe that companies must behave in an environmentally responsible way. Now, a survey released by Edelman indicates that similar thinking is taking hold with regard to public health.
MediaPost: FDA Asked To Restrict Drug Marketers' Use Of Social Media
If pharmaceutical companies can't adequately explain the risks of drugs in 140 characters, they shouldn't be allowed to use Twitter to advertise. That's according to the consumer advocacy group Center for Digital Democracy, which on Monday asked the Food and Drug Administration to preserve current policies on drug marketing even if they hinder the use of social media.
Broadcasting & Cable: Study: Vast Majority of Live TV Viewers Sit Through Commercials
Not as many change channels as some may think
Some 86% of viewers stick with a given channel during the commercials, according to a study from the Council for Research Excellence (CRE), which tracked the live TV-consumption habits of 376 adults across over 750,000 minutes.
