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Environmental Leader: Renault Ad Banned Over Misleading Green Claims

An advertisement from Renault has been found to be misleading by the Advertising Standards Authority.

According to the UK watchdog, an ad for electric vehicles claimed “the well-to-wheel efficiency of a Renault Fluence Z.E. will help reduce CO2 emissions by at least 90% compared to a current Diesel model.”

Tech Daily Dose: First Internationalized Domain Names Go Live

The nonprofit group that manages the Internet's address system announced Thursday that the first non-Latin character domain names went live allowing those who speak Arabic to write some Internet addresses in their native language characters.

Ad Week: Consumers Want Companies to Mind Their Health

Consumers have come to believe that companies must behave in an environmentally responsible way. Now, a survey released by Edelman indicates that similar thinking is taking hold with regard to public health.

MediaPost: FDA Asked To Restrict Drug Marketers' Use Of Social Media

If pharmaceutical companies can't adequately explain the risks of drugs in 140 characters, they shouldn't be allowed to use Twitter to advertise. That's according to the consumer advocacy group Center for Digital Democracy, which on Monday asked the Food and Drug Administration to preserve current policies on drug marketing even if they hinder the use of social media.

Broadcasting & Cable: Study: Vast Majority of Live TV Viewers Sit Through Commercials

Not as many change channels as some may think

Some 86% of viewers stick with a given channel during the commercials, according to a study from the Council for Research Excellence (CRE), which tracked the live TV-consumption habits of 376 adults across over 750,000 minutes.

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CNN: Senators call for Facebook changes

Four Democratic senators called on Facebook CEO Mark Zuckerberg on Tuesday to reconsider the recent changes in its privacy settings and asked the Federal Trade Commission to streamline guidelines regarding privacy on all social networks.

Excite News: NY court: Swedish author likely to lose fight 

A Swedish author is unlikely to win approval through the courts to publish his novel in the United States, because it is substantially similar to J.D. Salinger's "The Catcher in the Rye," an appeals court said Friday.

NY Times: Privacy Concerns Limit Online Ads, Study Says

Privacy advocates have had an impact on Madison Avenue after all, according to a new study.

Wall Street Journal: Lawmakers Draft Web-Ad Privacy Safeguards

Advertisers and Internet companies have been scrambling to head off regulation they say will hamper growth of online advertising. The pressure is expected to build Tuesday as lawmakers prepare to announce proposed privacy legislation.

NY Times: Advertising Consumer Groups Say Proposed Privacy Bill Is Flawed

A long-awaited draft of a Congressional bill would extend privacy protections both on the Internet and off line, but privacy advocates said the bill did not go far enough in protecting consumers.

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Adam Snukal was quoted in an article which ran on CBS's Market Watch last week. The article, which discusses anti-trust trends within the mobile marketing space, can be accessed here.

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Advertsing Women of New York and The Wall Street Journal are pleased to present:

“HOW SOCIAL MEDIA IS BEING USED TO GROW AND DEVELOP BRANDS IN THE 21ST CENTURY”

The Panel

• Marisa Thalberg, VP Global Digital Marketing, The Estee Lauder Companies
• John Bell, Managing Director, Ogilvy 360 Global Digital Influence Group
• Pepper E. Roukas, Global Marketing & Brand Management Director, Online Content & Community, American Express
• Adam Christensen, Social Media Communications Manager, IBM
• Natasha Stevens, Senior Director of Insight Practices, Cymfony, A Division of Kantar Media

Moderator:

Robin Carey, Co-Founder and CEO, Social Media Today

Date

May 19, 2010
7:45 a.m. – 9:30 a.m.

Venue

New York Hilton Hotel
1335 Avenue of the Americas

Tickets

Members $75 / Guests $125 / Tables of Ten $1,000

RSVP:

www.awny.org/EventsCalendar.html

No refunds after May 14

Co-chair: Jackie Augustine, President,
Jackie Augustine Consulting
Gloria Wood, SVP, Editorial Director,
Advertising Database
Stacy Marcus, Associate, Reed Smith, LLP

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On Monday, May 10th, 2010, the article "What the New Consumer Privacy Bill Means for Data Collection" appeared on Mobile Marketer, a widely read publication within the mobile marketing and advertising community. The article, written by Adam Snukal, summarizes the proposed privacy legislation introduced in the U.S. House of Representatives last week. If you have any questions about the article or the new bill, please contact Adam Snukal or another attorney within Reed Smith.

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Adage: Ad groups want new FTC regs out of financial reform

'Hidden' Clause Could Make Agencies Liable for Marketers' Ad Claims

Even as President Barack Obama was making his pitch for financial reform in New York today, the advertising industry was crying out against a provision in the bill that could extend FTC power to levels not seen since the 1970s.

Environmental Leader: Compliance, Not Marketing, Motivates Manufacturers to Adopt Sustainability

Manufacturers increasingly are viewing sustainability through the lense of compliance, instead of marketing, suggesting a shift in perception from opportunity to cost, according to “Sustainability Reporting and Greenhouse Gas Management—Sensing Market Trends and Evolution in U.S. Manufacturing,” a report (PDF) from AMR Research and SAP.

CNET: Senator calls on FTC to tackle social-net privacy

New York Senator Charles Schumer has come out swinging against new announcements by Facebook that modify how much member data is shared with third-party companies, suggesting that the Federal Trade Commission needs to promptly address the issue of social-network privacy.

FTC.gov: Women's Clothing Retailer Talbots and its Telemarketer to Pay Total of $161,000 for Violating FTC's Robocall 'Opt-Out' Requirements

Women’s clothing retailer Talbots and its California marketing company have agreed to pay penalties totaling $161,000 to settle Federal Trade Commission charges that they illegally delivered prerecorded “robocalls” that failed to give consumers proper notice of their right to opt out of receiving telemarketing calls. Talbots operates stores in 587 locations in 47 states, the District of Columbia, and Canada. It markets clothing under the Talbots brand, and prior to July 2009, also marketed clothing under the J. Jill brand.

FTC.gov: FTC to Mail Out $6 Million in Refunds to Consumers Who Bought Deceptively Advertised Weight-loss Supplements from QVC

Starting April 30, an administrator working for the Federal Trade Commission will mail more than 140,000 refund checks totaling about $6 million to consumers who bought certain “For Women Only” brand dietary supplements from TV home shopping channel QVC, Inc. Last year, QVC settled charges that it violated a 2000 FTC order by falsely claiming that the supplements would cause consumers to lose substantial amounts of weight and would allow them to eat fatty and high-carbohydrate foods without increasing their body fat. QVC was required to pay $6 million for consumer refunds as the result of a settlement agreement approved by the court in March 2009.

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