What We're Reading 4/21/2010
Adweek: E-Mail Named Tops for 'Targeting'
Search also scores well in new survey of digital marketing effectiveness
A newly released Datran Media survey of executives at Fortune 500 companies, publishing companies, media agencies and ad agencies finds e-mail and search regarded as the digital channels that worked best last year.
NY Times: Visual Artists to Sue Google Over Vast Library Project
As Google awaits approval of a controversial settlement with authors and book publishers, the company’s plan to create an immense digital library and bookstore may face yet another hurdle.
Brandweek: Opinion: Why Green Companies Should Go Clear Instead
It turns out that it is easy being green—too easy. As anyone who’s ever visited a supermarket lately has noticed, brands of all stripes have been slapping labels attesting to eco-friendliness on their products, making all manner of green claims and generally touting their membership in Club Green to anyone and everyone within sight. The problem is that overuse and misuse has robbed green of its meaning. Where once it meant planet-friendly (made with recycled materials, organically grown and the like), now it’s very often used to connote sustainability, with its far broader range of issues, ranging from Workers’ Compensation and Fair Trade to social activism. In sum, green can mean virtually anything. And that suggests it will eventually mean absolutely nothing.
Mediaweek: IAB to Conduct Outreach on Behavioral Targeting Ads
The Interactive Advertising Bureau, in conjunction with the ad network trade group Network Advertising Initiative, has announced a new tactic aimed at increasing consumer awareness surrounding behavioral targeting: telling people up front exactly why they are receiving a particular Web ad.
Nextgov: New social media rules lauded, but advocates note cookie policy omission
New regulations issued on Wednesday aimed at removing obstacles to using Internet-based tools for transparency are long overdue, said accountability groups and privacy advocates, but they pointed out a promised revision to an outdated ban on cookies was conspicuously absent.
