What We're Reading 02/23/2010
NY Times: Anger Leads to Apology From Google About Buzz
Google moved quickly over the weekend to try to contain mounting criticism of Buzz, its social network, apologizing to users for features that were widely seen as endangering privacy and announcing product changes to address those concerns.
Adweek: Gauging Customer Loyalty
Consumers approve of rewards programs ... sort of
Getting new customers is expensive, which is why sensible marketers toil to keep the ones they've already got -- and to get them buying as often as possible. As such, loyalty programs have become a conspicuous part of the marketing landscape. But how do consumers feel about such programs? A recently released survey by the Chief Marketing Officer (CMO) Council takes a close look.
Excite News: Privacy group files FTC complaint on Google Buzz
A privacy watchdog group complained to federal regulators on Tuesday about Google's new Buzz social networking service, saying it violates federal consumer protection law.
Brandweek: Behavioral Targeting to Grow
With the effective mixing and mining of audience data becoming increasingly important to online advertisers, the role of behavioral targeting has grown more central, according to eMarketer.
