What We're Reading 02/19/2010
NY Times: FTC Moves May Signal Start of 'Greenwashing' Crackdown
The Federal Trade Commission is expected to crack down on "greenwashing" when it updates its environmental marketing guidelines for the first time since 1998.
MSNBC: Weight Watchers, Jenny Craig settle over ad
A weighty battle between the two companies over ad campaign
Jenny Craig has agreed to end an ad campaign featuring actress Valerie Bertinelli as part of a legal settlement with Weight Watchers International, the dueling companies said Friday.
NY Times: Of Dr. Seuss and Coal Gasification
The company that protects the copyrights on the works of Theodor Geisel, better known as the children’s book author Dr. Seuss, has sent a cease-and-desist letter to a Massachusetts company looking to get into the coal business under the name Lorax — the title character of a story published in 1971.
Portfolio.com: NFL: The Kia Ad Should Have Stayed in Vegas
The casino conglomerate MGM Mirage pulled off an end run around the NFL’s ban on Las Vegas advertising during Sunday’s Super Bowl thanks to a Kia Motors ad—and the NFL is not pleased.
DIRECT Mag: Digital Marketing Growth Will Be Fueled By Social, Mobile, E-mail: Study
The boom areas for marketing should come as no surprise: Mobil, e-mail and search engine marketing growth will spur a 17% increase in digital marketing spending, according to a study from e-mail and marketing firm ExactTarget.
