What We're Reading 02/09/2010
NY Times: A Little ‘i’ to Teach About Online Privacy
A LITTLE blue symbol is carrying big implications.
Trying to ward off regulators, the advertising industry has agreed on a standard icon — a little “i” — that it will add to most online ads that use demographics and behavioral data to tell consumers what is happening.
Forbes: FTC To Silicon Valley: Tech Companies Should Protect Consumer Data
Washington wants to know: Why can't technology protect consumers' privacy instead of violating it?
The Federal Trade Commission met today in Berkeley, Calif., with corporate technology leaders and privacy advocates, challenging them to create ways to protect consumer privacy online. The FTC is encouraging technology companies such as Facebook and Apple to come up with self-regulatory tactics that will protect consumers without squashing corporate innovation.
NY Times: F.D.A. Aims at Doctors’ Drug Pitches
In the rarefied world of fashion magazines, beauty editors have often relied on a coterie of prominent dermatologists and plastic surgeons to keep them current on advances in cosmetic medicine. This symbiotic relationship has benefited magazines eager for beauty scoops and doctors seeking visibility — and patients.
But now the Food and Drug Administration has cracked down on one of the most widely quoted cosmetic doctors, sending shudders through the ranks of opinion leaders in fashion publishing and vanity medicine.
Multichannel Merchant: Live from NRF: Consumers Want Cross-Channel Synergy
As a merchant, you may consider yourself to be multichannel. But the customer views your bricks-and-mortar stores and Website as one entity, according to a survey shown Monday at the National Retail Federation's Annual Convention and Expo.
ABC News: Google's Digital Book Settlement Still Under Fire
Google's digital book settlement ripped by rivals, critics trying to get judge to reject deal
Google Inc.'s bid to secure the digital rights to millions of books remains under attack from rivals and other critics trying to block a revised legal settlement that would unlock a vast electronic library.
