What We're Reading 01/27/2010
NY Times: Judge Lifts Some Tobacco Ad Limits
A federal judge in Kentucky issued a mixed ruling Tuesday in the first significant legal challenge to the new federal law regulating tobacco products.
DIRECT: Smartphone Users Will Buy, If Site Allows: Survey
Here’s good news for marketers who have invested in mobile marketing platforms: Smartphone users will make purchases using their handheld devices. But here’s some bad news: Potential customers will hang up if a retailer’s mobile site functionality is poor.
NY Times: Coat Maker Transforms Obama Photo Into Ad
A garment company in New York known for publicity stunts has seized the attention of the Obama administration.
Environmental Leader: UK Government Calls for Food Labels to Show Carbon Footprint
Supermarket food in the UK will be labeled to show its carbon footprint, country of origin and animal welfare standards as part of the government’s new food strategy for the next 20 years, reports the Telegraph. The voluntary “green” food labels will show how much carbon was produced in the manufacture and transportation of food, according to the article.
Environmental Leader: Finnair Green Ad Banned
The Advertising Standard Authority (ASA), the UK’s advertising watchdog, has banned a Finnair ad claiming that it is eco-smart for travelers to use the Finnish airline, reports Electric News. ASA also recommends that airlines choose their ad words carefully when promoting their green credentials, according to the article.
