What We're Reading 01/12/2010
Environmental Leager: 85% of Americans Expect to Reduce Household Energy Use in 2010
As New Year’s Day 2010 approaches, more Americans say they are resolved to improve household energy consumption and recycling, according to a survey by Tiller LLC.
Environmental Leader: Survey Reveals Ethical Sales Tripled over Decade in UK
Consumer spending on “ethical” products ranging from Fairtrade goods to “green” products for the home has almost tripled in the UK in the past decade, according to the Co-operative Bank’s Ethical Consumerism Report 2009, which measures ethical spending in Britain, reports The Guardian.
Brandweek: BrandShield Tool to Debut
As the Web becomes more fragmented, and as more and more online advertising is sold through third and fourth parties via networks and exchanges, major brands are taking extra steps to ensure that their campaigns run exactly as planned.
FTC.gov: FTC Approves Two Reports to Congress on the National Do Not Call Registry
The Federal Trade Commission, as required by The Do-Not-Call Registry Fee Extension Act of 2007, has approved two reports to Congress: a biennial report focusing on the use of the Do Not Call Registry by both consumers and businesses, as well as the impact that new technologies have had on the Registry, and a one-time report on enforcement efforts and consumers’ perceptions of the Registry’s effectiveness.
Environmental Leader: Save the Earth Sues Honda Over Trademark Infringement
Environmental group Save the Earth Enterprises, claiming that a Honda Civic commercial infringes upon its logo, filed suit Dec. 23.
