What We're Reading 01/05/2010
Brandweek: IRI Unveils Service for Measuring Online Ad Effectiveness
Research firm Information Resources Inc. has introduced a new platform for measuring the effectiveness of online advertising against offline sales. The move comes as packaged goods marketers spend more ad dollars on the Web, but keep a close check on ROI.
Brandweek: Packaged Goods Makers Ramp Up Green Investments
According to research by food and grocery expert IGD, 85 percent of consumer packaged goods manufacturers have either increased their investment in sustainability or kept it the same during the recession, in spite of the fact that just over two-fifths (42 percent) think the issue isn’t a high-enough area of concern for consumers.
Google News: House votes to turn down volume of noisy TV ads
The House on Tuesday voted to level off the abrupt spikes in volume felt by television viewers during commercial breaks.
Environmental Leader: Business Leaders Launch TV Ads Supporting Energy, Climate Legislation
We Can Lead, a network of 150 U.S. companies and business leaders, have put in motion a $1 million television advertising campaign in support of comprehensive energy and climate legislation.
Excite News: French court rules against Google in books case
A Paris court ruled Friday that Google Inc. is breaking French law with its policy of digitizing books, handing the U.S. Internet giant a euro10,000 ($14,300)-a-day fine until it rids its database of the literary extracts.
