What We're Reading 12/23/2009
Adweek: Do Ads Motivate You to Switch?
A majority said ads rarely or never prompt them to switch brands of a product they usually use
Let's call it a backhanded tribute to the advertising industry that relatively few respondents to an AdweekMedia/Harris Poll said ads "never" sway them to switch brands of a product they usually use.
NY Times: Seeking a Symbol for ‘This Ad Knows About You’
With a lot of prodding from the Federal Trade Commission, the Internet advertising industry has committed to telling Web site users about how they collect and use data to customize the ads they display. And it has agreed to find a more prominent and clear way to do this than the cryptic privacy policies you can find if you click a tiny link at the bottom of many Web pages.
NY Times: Yahoo Launches Tool Allowing Users to Control Targeted Ads
Yahoo on Monday rolled out a new tool to allow users of its advertising networks to control what targeted ads they receive, in response to growing demand from consumers.
NY Times: Groups Far Apart on Online Privacy Oversight
IF online privacy was once an obscure policy subject, it has come front and center. That much was apparent at the standing-room-only roundtable on privacy and technology that the Federal Trade Commission held here on Monday.
Adweek: TV's Popularity on the Rise
34% of Americans cite TV as favorite medium, up from '08
Even though Americans are pushing domestic box-office revenue to new highs, an increasing number of them are indicating they'd rather save money and watch television.
