Posted on November 10, 2009 by Adam Snukal

GRP Model - PricewaterhouseCoopers (PwC)

This post was written by Kathleen C. Quinn, VP, Director Production Services, American Association of Advertising Agencies.

Per the 2009 SAG/AFTRA Commercials Contract, SAG, AFTRA, and the JPC have agreed to conduct an in-depth study of the Gross Ratings Point Talent Compensation Model ("GRP Model").

SAG, AFTRA, and the JPC have selected PricewaterhouseCoopers ("PwC") to conduct this study, which commenced on October 26, 2009. The study is composed of six stages and will last approximately 2 years.

Please see the attached memo from Doug Wood, JPC Lead Negotiator and Counsel, for additional details.

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