What We're Reading 9/10/2010
Brandweek: 'Green' Consumers Out to Save Money
Green consumers are more concerned about saving money than saving the planet, according to new research from advertising agency the Shelton Group. The study found that while 59 percent of green consumers identify the economy as their top concern in making purchases, a mere 8 percent consider the environment.
DIRECT: Alleged Supplement DMers Fined Nearly $70 Million
A federal district court has ordered the marketers of two dietary supplements –Supreme Greens and Coral Calcium – who claimed the products would cure ailments ranging from cancer and Parkinson’s disease to heart disease and autoimmune diseases to pay nearly $70 million for deceiving consumers about the products’ effectiveness and safety, according to the Federal Trade Commission.
FTC.gov: FTC Settlement Bars Seller's Deceptive 'Biodegradable' Claims
A retailer of rayon towels will be barred from making false claims that mislead consumers into thinking that its products are "biodegradable," under a proposed settlement with the Federal Trade Commission.
Environmental Leader: Green Meetings and Events Guidelines Drafted
To help businesses conduct more environmentally conscious meetings and events, a new set of guidelines has been drafted by members of the Convention Industry Council.
LA Times: Tobacco firms R.J. Reynolds and Lorillard sue to block marketing restrictions
The companies and others joining the suit allege provisions in the Family Smoking Prevention and Tobacco Control Act violate the 1st Amendment.
Two of the three largest U.S. tobacco companies sued Monday to block marketing restrictions in a law that gives the Food and Drug Administration authority over tobacco, alleging the provisions violate their right to free speech.
