What We're Reading 6/22/2009
Wall Street Journal: Lawmakers Make Noise About Loud Commercials
Some members of Congress want broadcasters to turn down the volume on television commercials.
A bill sponsored by U.S. Rep. Anna Eshoo (D., Calif.) would require the U.S. Federal Communications Commission to "preclude commercials from being broadcast at louder volumes than the program material they accompany."
Brandweek: Being Green More Valuable Than Price
Although some recent consumer research indicates that you’ll still need a crowbar to pry open the majority of shopper’s wallets, the ORC Guideline reports that many Americans are willing to part with their precious dollars to support eco-friendly initiatives.
Environmental Leader: Greenwashing Lawsuits, Climate Change Deception on the Rise
Lawyers, environmentalists and marketing groups say they’ve seen an increase in greenwashing suits over the past year, according to the National Law Journal. These groups are questioning everything from household cleaners to automobiles for their eco-friendliness.
CNET News: 'Spam king' could face criminal charges in Facebook case
In a move that could land Sanford Wallace in jail if convicted, a federal judge on Friday referred a lawsuit Facebook filed against the "spam king" to the U.S. Attorney's office for possible criminal proceedings.
NY Times: Tobacco Regulation Is Expected to Face a Free-Speech Challenge Top of Form 1
The marketing and advertising restrictions in the tobacco law that Congress passed last week are likely to be challenged in court on free-speech grounds. But supporters of the legislation say they drafted the law carefully to comply with the First Amendment.
NY Times: Microsoft Sues Three in Click-Fraud Scheme
AFTER an investigation that took more than a year, Microsoft has filed its first lawsuit over click fraud, where people manipulate clicks on a Web advertisement.
