Posted on March 3, 2009 by Adam Snukal

ANA and WOMMA File Comments with FTC Regarding Proposed Revisions to FTC Endorsement & Testimonial Guidelines

Reed Smith Advertising, Technology & Media partners John P. Feldman and Anthony E. DiResta filed comments on March 2nd with the Federal Trade Commission on behalf of the firm's clients, Association of National Advertisers (.PDF) and Word of Mouth Marketing Association (.PDF), in response to the FTC's request for comments regarding proposed revisions to its Guides Concerning the Use of Endorsements and Testimonials in Advertising.

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